4 best PRACTICES web traffic generation for business

When you are working towards growing traffic to your site as a business, you’re doing it with several objectives in mind, such as increasing brand recall, making sales, and nurturing clients through a sales funnel and customer journey.

That is why it is important to implement certain practices that will help you to reach your business objectives with web traffic generation strategies.

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Build Traffic On Business Networking Platforms


Business networking platforms such as LinkedIn can help you to grow your traffic and to improve your site’s ranking. There are two easy methods to build links on business networking sites.

The first method is by simply creating a business profile on site such as “LinkedIn.com”. Your profile will get immediately indexed because it will parasite from a larger, very relevant website, and it will boost your own site’s ranking because by adding your website URL to those profiles you will be creating a backlink.

The second method is by link swapping. Active members on LinkedIn are looking at attractive company pages all the time, and when people check your company profile they are also likely to check your website through your link. This will allow you to build referral traffic from reputable sources, be it from LinkedIn or from the websites that members were previously looking at!

Link swapping works two ways, so remember to also visit the profiles of members or companies that have visited yours to click on their links too!

Use Viral Marketing Tactics

Web Traffic Generation

We don’t recommend you to try your hand at making all your content go viral, but we do recommend you to use viral marketing tactics that can help you to make your products and services more popular.

Creating humorous videos and animations to promote your brand is an easy way to go viral within your niche. Representing your products or services through cartoon characters with appeal can also help you to go viral.

Basically, any type of strategy that helps you to replicate your marketing message quickly through viral traffic will do the trick!

Make Use of Web Traffic Generators Related To Your Industry


People are afraid to link to additional resources on their business sites because they believe that it will affect their bottom line, but unless you’re placing ads for similar products on your own store, chances are that using interactive resources to keep people on your page and to encourage more visits will no doubt help you get more business down the line.

In the case of a business website, these interactive resources are called traffic generators because they can attract traffic generated by people who are searching for specific keywords that you might not be targeting with your product pages but that you can target with your resources.

The easiest way to add a traffic generator to your site is by adding a blog section on your store or business website, but there are a lot of other possible web traffic generators that you can use depending on your industry and the products or services that you sell.

For example, if you have a website to promote your wholesale t-shirt business, you can create a directory of online t-shirt stores on your site as well as to link to external sites that explain how the retail and wholesale clothing industries are different.

That way you’ll be able to grow traffic from people who are actively looking for online t-shirt stores, some of whom might later get the idea to start an online t-shirt business and to print all their shirts with you!

Create Email Promotions

Web Traffic Generation

If you already have a sizeable email list made of people who have visited your business website, then you should create a special offer for them to generate traffic from repeat visitors.

The easiest way to achieve this is by creating a special coupon with a discount that they can use on any product or service on your site. Offers like this encourage traffic in two ways.

First, if you have a large catalog of products or services, you’ll have visitors navigating your site in search of something in which they can use their coupons. Secondly, you’ll have visitors spending more time on your site, deciding what to use their coupons on!

In addition, Google has more than 200 algorithms and is changing frequently but there is some metrics we can do to increase our site and web traffic generation, and avoid those can cause harms to our SEO. 

Additional SEO tips For Web Traffic Generation for Business

Post Regularly

Having a blog section on your sites and posting fresh content on regular basis or scheduled basis is essential. Doing so will make your sites more relevant to search engines, which will make it easier to be found by people using your niche keywords in search queries.

Write Well

Be careful with grammar, spelling, wording, and presentation. Don’t rush your content! Quality blog posts that are helpful, easy to understand, and easy to read, are a great way to keep engaging readers and to keep them coming back to your site.

Have A Memorable Website

Select a design and a theme that are appropriate for your niche and that is attractive to your audience. This will help you increase traffic through brand recall.

Leverage Your Existing Network

You already have people that can help you get more traffic, including friends, clients, colleagues, and family, so make sure to share your content with them and to ask them to share it with their own networks when appropriate.

Add Links To Your “RSS Feeds” On Your Sites

You can add links to your Blog’s RSS feeds on your sites to make it easier for regular readers to receive your content on their feed readers. That way you’ll make sure that they won’t stop visiting your site!

Always Use Tags

We recommend you to always add your niche keywords, general search terms and other long-tail keywords as tags on your site and on your content to make it easier for people to find you on search engines and on content aggregation platforms!

Curate Content

You can build lots of traffic by finding and aggregating high-quality content from other sources on your site. You will generate web traffic from all the people that would rather get all their content from a single site instead of visiting several!

Track Your Performance

Use tools such as Google Analytics to track how well your web traffic generation campaigns are performing. Pay special attention to metrics such as keyword rankings, average traffic, traffic sources, and average conversions in relation to traffic.

Add Relevant Links To Your Content

Adding external links to content on authority sites is a great way to boost your site’s search engine optimization and to attract even more traffic.

Optimize For Mobile

Google and other search engines rank responsive sites higher, and over 50% of organic traffic to a site at any given time will come from mobile, so make sure to optimize your site for both desktop and mobile users!

Don’t Copy And Paste Large Pieces Of Content

Don’t try to pull in traffic to your site by copying large pieces of content from more popular sites to paste it into your site. Search engines are really good at detecting duplicate content, so stealing content this way would only push your sites down the rankings!

Don’t Overuse External Links

Having too many external links across your content can harm your search engine optimization efforts because search engines identify content with lots of outbound links as spam.

Don’t Buy Backlinks

Search engines put a lot of resources into detecting and penalizing sites that pay for backlinks, or that hide links within content to manipulate search rankings, among other practices, so focus on proper “SEO” strategies to avoid losing traffic.

Don’t Stuff Keywords

Avoid stuffing keywords and terms into your content. It won’t help your site to rank higher! Instead, focus on well-structured, well-written content focused on a single topic.

Don’t Spam

Don’t inundate your site with sales messages and urgent calls-to-action. That’s the easiest way to make first-time visitors to lose interest. It will also get your site flagged as a spam site by search engines.

Don’t Expect Immediate Results

Metrics are important, but testing is important too. Your average traffic and bounce rates will not look the best in the beginning, so focus on improving your content and your search engine optimization strategies.

Don’t Limit Your Content With Geo Keywords

We recommend you to expand your content with universally recognized keywords to increase your reach. If you only use keywords from a specific location, you risk limiting your web traffic generation to that single location!

Don’t Overuse Ads

Adding ads to your site is a great monetization strategy, but avoid overpopulating it with ad slots. That will make your site look as a spam site, and you’ll lose traffic because of it.

Don’t Slow Down Your Site

Load speeds are a huge ranking factor as well as important for keeping visitors on your site, so avoid adding too many images, videos, and any other interactive elements that can slow down navigation on your pages.

Don’t Do Guest Posts On Low-Quality Sites

Before you send or accept a request for a guest post, make sure to investigate the sites where you’ll be featured. Make sure they’re not penalized, or that they don’t spam, or that they’re not considered irrelevant in your niche. Having a backlink on a low-quality or a penalized website will affect your site’s ranking and relevance as well.

There you have it! These seemingly simple yet highly effective strategies will help you to generate relevant traffic and valuable leads!

What is your web traffic generation strategies, please share with us in the comment section.

To your web traffic generation success:

Zayn Hiew

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Article Name
Web Traffic Generation Tips For Business
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Are you struggling with web traffic, and in this article we've highlighted 4 simple Web Traffic Generation tips to drive more traffic to your business.
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Zayn Hiew
 

HI, my name is Zayn Hiew the founder and lead trainer from ZPOTHUB. l enjoy teaching you what I've learnt about being a highly effective online entrepreneur and making money online. Read more about me here!

  • dahay says:

    Hai Zayn,

    U gave a lot of helpfull information to grow my business. 

    I have a question though: u talk about busines networking platforms on linkedin

    At the moment i have a facebook business account, twitter business account and a pinterest business account.

    The question now is: Isn’t having a business account on these social media the same as linkedin ?

    And: Is there something as to much social media business accounts ?

    Because how could i spend so much time on all these accounts ?

    What do u suggest is the best way to do ?

    Thank u for everything.

    Cheers,

    Dahay

    • Zayn Hiew says:

      Hey Dahay,

      In spite that you already have 3 social media business accounts, in my opinion, it’s sufficient to grow your business unless you want to connect with B2B customers than LindedIn is the best platform. If you have the budget, you use the automation service like The Hoth, Buffer, etc to assist you or hire a Virtual Assistant.

      Otherwise, try to minimize your time spent on social networks but create more content to drive more organic traffic. 

      Please do not hesitate to contact me if you still have any questions.

      Best wishes.

  • zuchii says:

    The tips outlined in your post can be very helpful in generating the much needed traffic for success in the online world.As I continue to build my website I will try as much as I can to use most of the tips contained in this article as I hope to get the best results. This page has been bookmarked for future reference

    Thanks.

    • Zayn Hiew says:

      Hey Zuchii,

      Hope these strategies can help you in generating more traffic to your website.

      Please do not hesitate to contact me if you have any questions.

      Best wishes

  • Mariah says:

    Thank you so much for your comprehensive article. I am relatively new to the online business website world and I am doing my best to carve out my little piece of it. I learned a few things while reading your article that I think will help me improve my website rankings and bring in some traffic. I’m going to brainstorm a bit to see if I can come up with any viral marketing tactics to implement with my website. It would be awesome if I could get something to go viral!

    • Zayn Hiew says:

      Hey Mariah,

      Web traffic generation is the most challenging part of building our web business. 

      Here are some viral marketing strategy you can try:

      Gives away products or services,Provides for effortless transfer to others,Scales easily from small to very large,Exploits common motivations and behaviors,Utilizes existing communication networks,Takes advantage of other resources.

      Wishing you all the success 

  • Dale says:

    SEO and generating traffic is so important to any site old or new.  This article is a great road map at some of the dos and donts of search engine optimizing your pages.Thank you for taking the time to share your knowledge with us as SEO can be difficult if you try going at it yourself with no help.Dale

    • Zayn Hiew says:

      Hey Dale,

      Yes, SEO is a difficult subject as its subject to 200+ algorithms and constantly changing but once you master it, you can generate tons of traffic to your website.

      Much success to you.

  • Lok Which says:

    This is really interesting.  I’m a  newbie in online marketing and I just build my website about three months ago and I have been searching for how to get traffic to my website and I have been coming across different articles which are not explanatory as this. This post really came at the right time . Thanks for sharing this.

  • Hollie Rose says:

    Your tips are really good. I’ve already implemented a few but not all. I was always scared to add content to my site that’s not mine for fear of it affecting my site. But the way you put it, that’s a silly reason. I’m going to start doing that. Also, I have emails subscription but I have actually sent out anything. The whole email/newsletter stuff overwhelms me, I literally don’t know where to begin in creating it. Do you have any tips? 

    • Zayn Hiew says:

      Hey Hollie,

      Some time we need to curate content, says round up posts to generate traffic but don’t copy and paste a large portion of other people articles. Must sure you linked back to the original source. In regards to email marketing, l have created a guide and may read it here.

  • Taetske says:

    Good afternoon Zayn,

    On your About page I read that in the year 2017 you told your boss you were leaving and since then you have been fully concentrating on your online business.

    I started reading your post on the 4 best practices web traffic generation with interest. Even if I do not have a real business site I was sure I would be able to pick up some useful information.

    Your tips on writing regularly, do not make stupid spelling mistakes, make a website which looks attractive and is therefore remembered, always use tags, use tools like Google Analytics and add relevant links to your posts, neither stuff Keywords as that will not help at all, and some more good advice are appreciated. I will go over all of this to see if I can improve.

    You also advise to practice patience, yes, Rome was neither built in one day.

    You warn for too many adds and you are right. Google Adsense was spreading like an oil spot on my website. They even infiltrated the comment section, it looked awful. I had to curb them and gave them only the sidebar and footer. My website definitely looks better and more serious. Thank you for this good post.

    Regards, Taetske

  • Henry says:

    Hi Zayn Hiew! As a regular visitor to your site I world like to express my gratitude for the very useful content you regularly post. But concerning this article, I want to wholeheartedly thank you. This is gold. I’m glad I found your site and that I have continued to visit it regularly.

    Using LinkedIn to help our traffic improve may seem quite simple, but no one had ever pointed me in that direction. Using viral marketing tactics also makes sense to me, but up to this point I had totally neglected this type of thing. There are some great online sites to create cartoons that can be used free. I’ll start using them to make my content more appealing.

    • Zayn Hiew says:

      Hey Henry,

      Thank you for patronizing my site.  LinkedIn is good for B2B as well B2C, while viral marketing can help us to make our  products and services more popular by creating humorous video and amination. Yes there are some free site for creating cartoons such as RenderForest, etc.

      Best wishes 

  • victor lavaza says:

    I recently started a blog, and with the few months I have been in the blogging space, I reckon that traffic is the ultimate goal that website owners deem important to achieve the intended objective. My main website traffic is organic, I work really hard to use SEO and rank my site.Currently, I am completing a course on email marketing with the view to introduce list building ASAP. I know I have been a bit late with this, but better late than never.Thanks and best regards

    • Zayn Hiew says:

      Hey Victor,

      Thank you for your input. It’s best to start email marketing when you have sufficient visitors to your site but make sure your subscriber’s list is of high quality.

      Best regards.

  • Seun Afotanju says:

    So many people in the online business is sure looking for a way or two to generate huge amount of traffic to their websites including me, right now i think this article right here has given me different web traffic generation tip to drive more traffic to my website instead of going through the back door. Thanks alot ,you are far too kind.

  • David says:

    Hi Zayn,
    Great article with a lot of good information here. I did have one question though, right now I’m trying to get back links to my site, I write guest posts for good sites, but with writing for my sites twice a week and then writing guest posts, I’m mainly sitting at my computer all day getting fat! Are there any easier ways to get back links to my site?

  • AbdulMoez says:

    Hey there! this is really informative and brilliant piece of article! You have provided the information in depth with solutions and its really helpful. I find it quite helpful for myself. Can you please tell me if I copy and paste facts, will it still be a problem?

    Thank your for this great article and best of luck for your future!

    • Zayn Hiew says:

      Hey AbdulMoez,

      You can curate the content with a link back to the original source. Don’t just copy and paste a big portion of the article as a Google is very good in detecting duplicate content.

      If you have any question , please do not hesitate to ask.

      All the best

  • Sujandar Mahesan says:

    I have been doing affiliate business online for the past three months and I always try to learn as much as I can about the affiliate business and how to increase the traffic on my website. This article had some great ideas for me to follow to increase my traffic.

    I am going to start my LinkedIn profile as per said in this article.

    Thank you so much for sharing this article with us.

    • Zayn Hiew says:

      Hey Sujanfar,

      Yes, LinkedIn can help you to grow your traffic and to improve your site’s ranking. There are two easy methods to build links on business networking sites.

      The first method is by simply creating a business profile on site such as “zpothub.com”. Your profile will get immediately indexed because it will parasite from a larger, very relevant website, and it will boost your own site’s ranking because by adding your website URL to those profiles you will be creating a backlink.

      The second method is by link swapping. Active members on LinkedIn are looking at attractive company pages all the time, and when people check your company profile they are also likely to check your website through your link. This will allow you to build referral traffic from reputable sources, be it from LinkedIn or from the websites that members were previously looking at!

      Link swapping works two ways, so remember to also visit the profiles of members or companies that have visited yours to click on their links too!

      Best wishes.

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